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Navigating through a sudden drop in organic traffic can be quite unsettling. Even the most meticulous website owners encounter such situations. At Forge and Smith, we’ve experienced two significant organic traffic drops in the past eight years, so we understand the frustration. While it’s tempting to jump to conclusions and assume a Google penalty, such…

What’s as aggravating as sluggish internet speed? A website that takes forever to load. In today’s world of immediate satisfaction, even a one-second delay in loading time can lead to lost page views, reduced customer satisfaction, and decreased conversions. The significance of a fast-loading website is evident. But the challenge lies in how to achieve…

Your PPC campaign appears to be stuck in neutral. Despite setting up the account, identifying keywords, crafting compelling ads, and investing funds, the results remain lackluster. Perhaps you even delegated the entire process to someone else, yet the performance remains subpar. Although the strategy sounds straightforward—identify relevant keywords and pay for clicks—achieving meaningful traffic that…

Enhancing Content Structure for Maximum Engagement To captivate and retain your audience’s attention, it’s crucial to focus not only on the quality of your content but also on its design and structure. Whether you have limited resources or ample funds, these eight tips will help make your content more accessible and engaging: By implementing these…

Google stands as the unrivaled titan in the realm of search engines, commanding approximately 84% of the search market share in North America. When we delve into the realm of improving our online visibility through SEO (Search Engine Optimization), it’s primarily Google’s ranking criteria that we focus on, rather than those of Bing, Yahoo, or…

People worldwide revel in the thrill of scary movies, spine-chilling horror tales, and visits to haunted houses. They provide a rush, leaving audiences hungry for more. But while we delight in these experiences, none of us truly wish to find ourselves in the shoes of someone tormented by a poltergeist, sewer clown, or chainsaw-wielding maniac.…

Small and medium-sized business owners often grapple with determining the optimal word count for their website or blog content. Over the past five years, there has been a consistent trend towards longer posts. This shift appears to be backed by sound rationale. For instance, in 2017, the typical article length ranged from 500 to 1,000…

With its remarkable ability to deliver precise results instaSntly, Google has dominated the global search engine market for over a decade. When experts discuss enhancing organic rankings, they often focus on Google. However, SEO isn’t confined to this popular search engine alone. Businesses, ISPs, and tech brands can establish partnerships with alternative search engines, such…